Good post on Liv2Ride about something Burton Snowboards is doing.
I fully back this idea... keeps younger kids and their families out of the park and at the same time, teaches them not to be a danger when they're ready for the big time.
Oh, and it also builds affinity for Burton with the kids and their parents, who at the end of the day, are probably buying the boards.
Tuesday, December 18, 2007
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