Monday, January 21, 2008

Quiksilver's Eco-Friendly Outerwear

Read this press release on Quik's new outerwear line. Not bad, some traditional press release BS:

Nanotechnology which makes it possible to copy nature and use the non-stick and self-cleaning process of certain plants and insects onto textiles. In order to do this the surface of the textile is altered by using the nanoparticles.

Is that really what nanotechnology is? Regardless, it's a step in the rigth direction by Quik. Good for them, good for all of us.

Check out all the info here: http://expn.go.com/expn/story?id=3207266


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