Monday, March 3, 2008

Hayes Brothers - Big Changes

I love East Coast brands.

Hayes Brothers is like a micro-brew of snowboards, even more so than Never Summer and Rome SDS, which while small, have been quite successful (while staying independent).

Some of my favorite boards in the line, graphically and construction-wise, are the Bandito and Vigilante. Good shred sticks that look good and can shred the whole mountain. Just what you'd expect from guys riding concrete on the EC.


On a side note, Hayes Bros. has just been acquired too, bt Ault Glazer & Co. This is good news, not bad. They'll have additional resources and hopefully be able to take this gem of a brand a little further.

Press release below:
http://www.sportsonesource.com/news/spec/spec_article.asp?section=8&Prod=2&id=22289

Hayes Brothers Snowboard Acquired
SportsOneSource Media Posted: 2/26/2008

The Hayes Brothers Snowboard Company has been acquired by Ault Glazer & Co., Inc., a holding company that holds minority stakes in a variety of businesses.

Co-founder Stephen Hayes, will remain at the helm as the Vermont company embarks on their second decade in the snowboard industry.
“This is an incredibly exciting time for Hayes Brothers and we expect this to be the year Hayes Brothers takes it to the next level,” Hayes said.

Anthony Bianco, a one time member of the World Cup Snowboarding team and Managing Director of Berlin Cameron, echoed Hayes’ feelings.

“He further commented, "It's fitting that on the eve of their ten year anniversary in an increasingly competitive market, Steve was able to put this deal together," Bianco said. "Based on the media buy and the sharp increase in exposure to a demographic starved for authenticity, this is definitely the year Hayes Brothers punches a hole through all the bogus brands out there and reminds the world that snowboarding is a sport born of first runs of the day.”

“Hayes Snowboard fits our target demographic and we are very bullish about this firm’s potential for growth in a very competitive market,” said Ault Glazer & Co.’s President, Jim Hodgins. “We welcome Hayes into our family of companies.”

Ault Glazer & Co., Inc. is a diversified holding company that maintains stakes in various companies through its minority interests and wholly owned subsidiaries, and is involved in merchant banking, corporate lending, shareholder activism, real estate, healthcare, energy, consumer products & services, insurance and media.

As previously announced on Dec. 13, 2007, Remington-Hall Capital Corp. changed its name to Ault Glazer & Co., Inc., and is currently waiting to be assigned a new symbol from NASDAQ Market Operations to reflect the name change.

1 comment:

Unknown said...

You pass the Hayes Brothers' "factory" on rt. 100 on the way from Straton to Okemo... These guys are vermont OGs. Best of luck