Not everybody wants Nike SB Snowboard Boots

Looks like the fellas from Rome are teaming up with Consolidated to help keep Nike from invading action sports.

I won't lie, I own Nike SB's, but I don't skate in them. I appreciate their recent support of skateboarding to some extent, but I'm wondering about their commitment there and in snowboarding.

Are they a part of this because they want to bring something to skate/snow or because they see the writing on the ramp saying shred and skate will only continue to grow in popularity?

I haven't seen any tech info on these yet. If there's a compelling reason to wear them besides Danny Kass and faux croc, I could change my glum opinon on them.